Let's Explore Arts, Audio/Video Technology, and Communications!

Welcome to the Arts, Audio/Video Technology, and Communications Pathway

Explore careers that focus on designing, producing, and performing multimedia content. This pathway prepares students for diverse roles from graphic design to sound engineering, equipping them with the skills necessary to communicate creatively and effectively through various media.

Careers Within the Industry

From creating visual art to producing audio and video content, careers in Arts, Audio/Video Technology, and Communications offer a wide array of opportunities to make a significant impact on media and entertainment. Here are some exciting career paths you can explore:

Camera Operators

Camera Operators operate television, video, or motion picture cameras to record images or scenes for various purposes, such as TV broadcasts, advertising, video production, or motion pictures.

Lighting Technicians

Lighting Technicians set up, maintain, and operate lighting equipment for events, shows, or productions. They work closely with directors and designers to achieve the desired lighting effects.

Sound Engineering Technicians

Sound Engineering Technicians set up and operate audio equipment for live events, broadcasts, and recordings. They ensure sound quality and troubleshoot technical issues.

Film and Video Editors

Film and Video Editors edit moving images on film, video, or other media. They work with directors to create the final production.

Graphic Designers

Graphic Designers design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos.

Makeup Artists

Makeup Artists apply makeup to performers to reflect the period, setting, and situation of their role. They work in film, television, theater, and fashion.

Technical Writers

Technical Writers create manuals, how-to guides, and other supporting documents to communicate complex information more easily.


Photograph people, landscapes, merchandise, or other subjects. May use lighting equipment to enhance a subject's appearance. Includes commercial and industrial photographers, scientific photographers, and photojournalists.

Arts, Audio/Video, and Communication in Action

Emma Overmyer is an associate 3D artist at Pipeworks Studios, a video game developer in Eugene, Oregon. As a 3D artist, Overmyer works on a variety of creative projects with the goal of building immersive worlds. 

Ayanna Richiliano is a freelance graphic designer in Hood River, working on creative projects for small businesses and the city of Mosier. From layout and illustration to branding and communication, her job doesn’t just check one box.

Whether it’s at her desk managing livestreams or social media accounts at KPTV, or creating her own digital publications for Gen-Z women of color, Hanin Najjar understands the power of storytelling and the need for diverse voices in the newsroom.

Fabian Carter is a communications consultant for Portland General Electric. As a communications strategist, Carter tells stories about his organization and its goals. His strong writing background helps him excel in his role.

Is This Career Path Right for You?

If you enjoy designing brochures and posters, playing a musical instrument, performing in front of others, or reading and writing, a career in Arts, Audio/Video Technology, and Communications might be perfect for you. This pathway is ideal for those who are empathetic, good communicators, creative and imaginative, curious about technology, and determined or tenacious.

Essential Interests:

  • Enjoy designing brochures and posters
  • Interested in playing a musical instrument
  • Passionate about performing in front of others
  • Like reading and writing

Essential Skills:

  • Strong communication and empathy
  • Creativity and imagination
  • Curiosity about technology
  • Determination and tenacity

Essential Knowledge:

  • Understanding of animation and art/graphic design
  • Knowledge of audiovisual technologies
  • Familiarity with journalism/broadcasting
  • Skills in music, speech, and drama

Career Planning Action Plan​

Get prepared for a career in arts and communication:

STEP 1: start by taking classes in any of the following subject areas:

  • Animation: learn the basics of creating moving images using various techniques.
  • Art/Graphic Design: develop skills in creating visual content for communication.
  • Journalism/Broadcasting: learn about reporting, writing, and producing news and other content for various media.
  • Music: study musical theory, performance, and production.
  • Speech and Drama: develop skills in public speaking, acting, and stage performance.
  • Videography/Photography: learn the technical basics of how to operate analog and/or digital cameras in a variety of settings.

STEP 2: explore and plan your career path:

  • Meet with your advisor to discuss your interests.
  • Identify relevant classes and dual-credit opportunities.
  • Explore community activities for skill-building.
  • Research jobs on the Quality Info Website.

STEP 3: assess and refine your career goals:

  • Create a career and college plan with your advisor.
  • Complete the interest profile, skills assessment, and reality check on the Oregon CIS Website.
  • Watch Career Journey Videos to gain insights from industry professionals.

Meet Sassy, Your Career Exploration Guide

Sassy helps Oregon middle and high school students explore career and trade pathways.

Oregon Industry Overview

Career Planning

High-demand Jobs in Oregon

Here are three careers in high demand right now in Oregon.

Crop and Greenhouse Workers

Education: High School Diploma

Annual Average Wage: $56,225

Duties: Photograph people, landscapes, merchandise, or other subjects, using digital or film cameras and equipment.

Why it's in demand: With the rise of digital media and content creation, skilled photographers are needed to capture high-quality images for various industries.

Camera Operators

Education: High School Diploma to Associate’s Degree

Annual Average Wage: $64,052

Duties: Operate television, video, or motion picture cameras to record images or scenes for various purposes, such as TV broadcasts, advertising, video production, or motion pictures.

Why it's in demand: The demand for video content across media platforms has increased the need for skilled camera operators who can capture engaging visuals.

Agricultural Managers

Education: Associate’s Degree to Bachelor’s Degree

Annual Average Wage: $58,876

Duties: Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos.

Why it's in demand: As businesses and organizations emphasize visual branding, the need for creative and skilled graphic designers continues to grow.

Essential Student Links for Further Exploration

Career OneStop

Career OneStop Take this 30-question interest assessment to help you match your interests with exciting careers.

Link to Interest Assessment | Career OneStop
Career Journeys

Career Journeys Watch young Oregonians in high-demand trades share their career journeys and give you a window into their workday.

Watch the Career Journeys Stories
Oregon Career Pathways

Oregon Career Pathways: Explore career pathways through the Oregon Employment Department to understand the education and training needed for different occupations. Learn which jobs are in highest demand and what they pay.

Oregon Career Pathways
Oregon Department of Education Career Exploration

Community & Workforce Training: The Business and Management Career Learning Area focuses on the business and entrepreneurial needs of Oregon’s students as they prepare to enter and succeed in the world of business. The careers in this area span virtually every industry in the world.

Oregon Department of Education Business and Management Page
The Oregon Career Information System (CIS)

The Oregon Career Information System (CIS): provides a system of occupational and educational information to help Oregonians learn about the world of work and education. We work with schools, colleges, social agencies, and businesses who provide career guidance and employee development services. They use CIS products with their students, clients, customers, and employees to assist them with the process of career planning or career transition.

The Oregon Career Information System (CIS)

Connect with the CCL Team to discuss Career Pathways Using the Form Below: